Let Heritage “live” has become the consensus of the world’s museums and cultural institutions, and coincided with the rise of cultural and creative industries, the development of cultural and creative products through museum artifacts and art continue to make popular. The past two years, with the National Palace Museum, the National Museum and other cultural organizations, represented quite hard on the development of cultural derivative products, of art and museum tall people on everyday household items, stationery grafting, very down to earth.
Not only give new vitality of Art, it has also led to more people entering the museum, forming a positive interaction. Earlier, China National Museum Lynx flagship store officially launched, a more populist way to interact with the public, “bronze taste”, “rap Spring”, “Hello Elder” and other series of activities for the public offer in a field Internet culture feast, but also caused some refer to “not stop” and “hand chop party” concerns. Museum clever exquisite, innovative cultural and creative products led fashion, implements public education and market operation of the double harvest.
Language innovative mainstream of the times, today’s museum is no longer simply a mechanism for the permanent non-profit social services, how to structure a bridge and holding a new era of the audience, more worth exploring and thinking. According to statistics, China’s cultural relics collection of 40 million (sets), although the number has a rich collection exhibited a lower rate. Problem not only in museums, like the Chinese Art Museum 10 million pieces of art works, but because of material factors material, some works gradually degenerate, like people, like illness and death, unable to resist the passage of the objective laws. As early as in 2013, the National Heritage Board of the central ground to build the nine museum collections of cultural relics on display rate statistics, the highest of which less than 5%, the lowest of only 1.2%, on average less than 2.8%. So, how to make artifacts “live” together, improve efficiency, become the major museums inescapable topic.